An effective website for Sawaal India Ka, no questions asked

For a quiz show airing on NDTV, the NDTV IDBI Sawaal India ka Quiz was about getting the point across with striking simplicity. A collage of Indian visuals was designed to get the audience to register and participate at the click of a few buttons. As a first venture with Maxus, the strategy and thinking was paramount. A massive response of 40,000 registrations in just 15 days is proof that it worked.